Consulting

Strategic Marketing / Branding Analysis

In today’s brutally competitive business environment it is absolutely essential to success that a company and its products be clearly differentiated in ways that add unique value to the customer and allow them to dominate the competition. This is no easy task. It takes a great deal of research, strategy, focus and discipline. To ensure that their marketing and advertising dollars return the highest possible ROI, many firms have engaged John’s consulting firm, Flycaster & Company to do a thorough analysis of their current marketing and assist them in the creation and implementation of a more focused Strategic Marketing Plan.

Depending on the needs of the client, this type of project may include:

» Internal marketing / advertising analysis
» Customer surveys
» Competitive analysis
» Industry research
» Organizational S.W.O.T. analysis
» Competitive positioning study
» Product life cycle analysis
» Brand extension / reduction factoring
» Scenario / contingency planning
» Executive report with findings and specific recommendations