The Difference

Why do some of the top companies in the world, such as GE, IBM, Bell Atlantic, NCR, AT&T, Pepsi, Verizon, Lanier, Alltel, BankAmerica, AOL, Ford and many others come to John Spence to create and deliver custom workshops, retreats and speeches for their employees and executives? Because he does not waste their time or money.

There are three main elements that distinguish a John Spence program from other executive training programs:

Research

Every idea put forth, every tool that is suggested, every theory that is discussed – is founded in rock-solid research from the top business schools, consultants and companies in the world. For example, to create cutting-edge presentations that reflect the newest discoveries and most current thinking, John personally reads at least 100 business-related books each year and listens to an additional 50 or more on tape and CD, giving him an incredible depth and breadth of knowledge to draw from. In addition, John’s team of research assistants continually gathers the latest trends, data and best practices in dozens of industries to incorporate into his programs.

Real Life Experience

Many instructors understand the theory and research, but John Spence has also lived the material he presents. As a former CEO of an international foundation directed by Winthrop Rockefeller, and through serving on the management teams of over a dozen client companies around the world, John has garnered a wealth of personal hands-on organizational experience. This real-world work down in the “business trenches” gives John the level of credibility needed to present tough topics as a peer, (not simply a trainer) and allows him to respond to complex business questions that other instructors simply do not have the background to address.

ROI

John is completely committed to delivering programs that give people practical ideas and actionable tools that they can apply right away to improve their business and life. Yes, his classes are enjoyable and even entertaining – but make no mistake – the only reason for investing in a workshop is to get positive results that address your business needs. John understands this clearly, which is why more than 85% of his clients are repeat customers that have asked him to return year after year.